The TransForm Story
Once upon a time, there lived an Inspirational Speaker, best-selling author, producer of award winning films and successful entrepreneur. His name was David McNally. David had spent over 30 years of his business career inspiring & motivating audiences to discover a purpose for their lives, learn how to Thrive not just survive, and how to build the deep relationships that lead to professional and personal success. Audiences loved David’s message. Leaders sought David’s counsel. Hundreds of thousands of people were inspired by David’s insights and experience. And this speaker, author, producer and international businessperson, believed he was fulfilling his purpose, until one day…...
David knew he could do more. Through his work with clients such as Northwest Airlines (now Delta,) Pulte Homes and many more of the world’s best known companies, David had discovered that the key to real growth and profitability was an ALIGNMENT within an organization behind a common purpose. The evidence was irrefutable: companies that were most admired for their ability to both attract customers and build exceptional loyalty, had leaders who purposefully created environments where employees experienced their work as important and meaningful. The result was people inspired with a passion for the customer and their company’s success.
And what is another way to say that? David was clear that Purposeful Leaders build Inspired Organizations and Iconic Brands. Wow! Now that made great business sense as over fifty per cent of a company’s value can be attributed to the strength of its brand(s).
With the encouragement of several key clients David began to put his discoveries and philosophies into programs and processes that delved deeper into how to create an aligned organization from leadership to front line employees. This was exciting! But he realized he could not do it alone. As fate would have it, David’s daughter, Sarah, was ready for a new challenge in her career and life. Sarah’s eclectic background from touring the world as a manager with Disney on Ice to working with a premier Interactive and E-Learning Company, positioned her as the ideal partner to create a business designed to help build successful, inspiring organizations.
TransForm Corporation is the name David and Sarah chose for their new endeavor. To transform means to change something completely for the better. The father/ daughter duo soon realized that there was truth to the famous line from the movie Field of Dreams – “Build it and they will come.”
One person whose career had left no doubt that TransForm was focused in the right direction was Pam Rusten. Pam had built an exceptional reputation working with companies such as Nike, Pfizer, Northwest Airlines and 3M to develop and launch brands, of which many have now become household names. Alignment, Pam had learned, was indeed the key to long term business success. Pam’s credentials motivated an enthusiastic invitation to bring her competencies and expertise to the TransForm team.
As you think about the implications this story may have for your company, consider the comments of one of David’s top clients as they began the work of transforming her organization: “I want to look forward to coming to work every day. I want to feel passionate about what I do. I want to believe in my company and our commitment to the services we provide. However, as a leader I want my people to feel the same way. It is my responsibility to make that happen, for myself and for them!”
So, if your organization aspires to these goals and ideals, begin a conversation with TransForm to learn how its team of highly talented people might help your company write its own compelling story. We are committed to:
Building Purposeful Leaders, Inspired Organizations, and Iconic Brands.
Now that’s a legacy worth leaving!